The Complete List of Snapchat Pixel Events & Event Data

Here’s a list of ALL of the events and event data provided for audience creation through Civil Pixel’s Snapchat Pixel integration. If you’ve edited your integration scripts, your events and event data may be different.

Not sure how to use these? Check out our guide on audience creation.

Table of Events

PAGE_VIEW

This event is fired when any page is viewed.

It passes no data.

VIEW_CONTENT

This event fires when a user visits a product page.

It passes the following event data:

  • ‘item_ids’: Product Id of added item.
  • ‘price’: Price of added item
  • ‘currency’: User's currency.
  • ‘item_category’: Category of added item.
Fires when a visitor completes a search query

It passes one piece of event data:

  • ‘search_term’: Search term in search

ADD_CART

Fires when a visitor adds an item to their cart.

It passes the following event data:

  • ‘item_ids’: Product Id of added item.
  • ‘price’: Price of added item
  • ‘num_items’: Number of items added.
  • ‘currency’: User's currency.
  • ‘item_category’: Category of added item.

START_CHECKOUT

Fires when a visitor starts the checkout process.

It passes the following event data:

  • ‘item_ids’: List of product Ids in the cart
  • ‘currency’: User's currency.
  • ‘number_items’: Number of items in the cart
  • ‘price’: Total price of the items in the cart

PURCHASE

Fires on the thank you page after checkout. Fires once per order.

It passes the following event data:

  • ‘currency’: Currency or order.
  • ‘price’: Subtotal Price, before tax.
  • ‘transaction_id’: Order Id.
  • ‘item_ids’: List of product Ids.
  • ‘number_items’: Number of items in the order.
  • ‘user_email’: Email entered during checkout.

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