Getting Started – Google Ads (Adwords) Tag

Let’s get your Google Ads tracking going!

Civil Pixels can track Add to Cart and Purchases for your AdWords tag. You can see a list of all the events and event data our Google integration provides in our Google Ads events article.


Step 1: Start the integration setup

Head over to the premade script library where we list all the integrations you can use.

To get there, open up Civil Pixels from your Shopify app page. This brings you to the Civil Pixels dashboard. You’ll see a nice big “Add New” button in the Premade Scripts section.

Pick the Google Ads card to start the installation.


Step 2: Connect with Google

Click Sign in with Google to get the setup started. We need access to create the conversion events in your Google Ads account.

Pick the Google Ads account you’d like to link to your Shopify Store and accept the authorization.


Step 3: Pick your Options

Alright, now all we have to do is pick what we want to track. There’s Add to Cart and Purchase – I’d recommend leaving both of these checked but you can also just track purchases if you like.


Step 4: Hit the “Install” button

At the end of the page, you’ll find a button labeled “Install.”

Click it and you’re done! Google Ads conversions are now being tracked on your site.


Next steps

Making sure it works

If you’d like to make sure the tag is working, Google has made a Chrome extension to help. The Google Tag Assistant will check your tag for you as you browse your site. Just make sure any ad blocking extensions you have are turned off (they block trackers like the Google Ads tag.)

Changing things up

If you want to configure your options or customize the tracking script after installation, you can do that easily! Head over to the Civil Pixels homepage from your Shopify apps page.

Under the “Premade Scripts” section, click on the Google Ads card.

You’ll be brought to a summary page for your Pixel. Here, you’ll find the scripts that make up your Google Ads tag. Each script represents one conversion event or the base code. To toggle a certain event, just enable or disable the corresponding script!

You can also edit each script if you want to send different parameters to Google. Just click on the script and you can edit the underlying code for it.

Using the Data

Your tag provides data for seeing how your ads perform and for retargeting on the Google Ads network.

Here’s how to view your Google Ads Conversions, and

Here’s how to use your Google Ads for retargeting 

Further Questions

Need more help? Get in touch – email and we’ll get back to you ASAP.

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