Google Ads (Adwords) Event Data

The Civil Pixel Google Ads (Adwords) Tag passes one conversion event – the purchase event. If you’ve edited your integration scripts, your events and event data may be different.

Not sure how to use it? Check out our guide on audience creation.


Fires on the thank you page after checkout. Fires once per order.

It passes the following event data:

  • ‘value’:
  • ‘currency’: User's currency.
  • ‘transaction_id’:

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