The Complete List of Facebook Pixel Events & Event Data

Here’s a list of ALL the events and event data available for audience creation that Civil Pixel’s Facebook Pixel integration implements. If you’ve edited your integration scripts, your events and event data may be different.

Not sure how to use these? Check out our guide on audience creation.

Table of Events

PageView

This event is fired when any page is viewed.

It passes no data.

ViewContent

This event fires when a user visits a product page.

It passes the following event data:

  • ‘content_type’: This is always ‘product_group’
  • ‘content_ids’: Product ID
  • ‘value’: Price of the selected variant.
  • ‘content_name’: Name of the selected variant.
  • ‘currency’: User's currency.
  • ‘content_category’: Category of the product
Fires when a visitor completes a search query

It passes one piece of event data:

  • ‘search_term’: Search term in search

AddToCart

Fires when a visitor adds an item to their cart.

It passes the following event data:

  • ‘content_type’: This is always ‘product_group’
  • ‘content_ids’: Product Id of added item.
  • ‘value’: Price of added item
  • ‘content_name’: Title of added item.
  • ‘num_items’: Number of items added.
  • ‘currency’: User's currency.
  • ‘content_category’:

InitiateCheckout

Fires when a visitor starts the checkout process.

It passes the following event data:

  • ‘content_type’: This is always ‘product_group’
  • ‘content_ids’: Product Id of added item.
  • ‘value’: Price of added item
  • ‘num_items’: Number of items added.
  • ‘currency’: User's currency.

Purchase

Fires on the thank you page after checkout. Fires once per order.

It passes the following event data:

  • ‘content_type’: This is always ‘product_group’
  • ‘content_ids’: Product Id of added item.
  • ‘value’: Price of added item
  • ‘num_items’: Number of items added.
  • ‘currency’: User's currency.

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